Environmentalism of the 1960s: Audience Analysis of "Silent Spring"

Monday, October 3, 2016

Audience Analysis of "Silent Spring"

The audience of Rachel Carson's "Silent Spring" is quite complex. While it most likely was intended for people involved in agriculture who used DDT, it proved far more popular than just this demographic. It was written to expose what was wrong with the pesticide and cause farmers to cease using it, it caused outrage among the population. People who never had put any thought into the actions of farmers read the work and had their eyes opened. Another key audience were the companies that make the pesticide. They had their dirty secrets revealed and had to be sent on the defensive. One of the companies that fought the hardest against Carson's work was Monsanto. The audience proved to be most of the US population. It opened eyes and changed the conversation in the nation, leading to a period of greater interest in the effects man has on nature.

4 comments:

Civil Rights: Police BrutalityOctober 5, 2016 at 9:42 AM
I agree that this article is indirectly targeted to everyone who lives on the Earth, because it is a world-wide contribution to the destruction of Earth. Also, it is a shared effort of everyone to try to be environmentally sustainable and not only a certain group of people.

~Kim Cerritos
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UnknownOctober 5, 2016 at 12:47 PM
I think this multi-faceted approach to audiences is common with many texts. I feel that the larger the audience, the wider range of people it will effect. Within that range, the message will be different and shifting for each person. This is a testament to the text itself, that it can affect so many groups in such unique ways.

-Race Saunders
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Civil Rights: Police BrutalityOctober 5, 2016 at 4:56 PM
I agree with your point that a part of the audience of "Silent Spring" is the people who do not know anything about agriculture, which would open their eyes to the problems depicted in the song that they have never heard about. Songs are effective when it comes to reaching the audience, because with tunes and catchy melody, the audiences are able to be more engaged in the lyric and the purpose behind it.
-Ruoping Li
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Civil Rights: Police BrutalityOctober 5, 2016 at 8:52 PM
I do believe that “Silent Spring” ‘s intended audience was those in the agriculture business or those who used DDT. Though I do agree that the book achieved an unexpected large spread popularity that shocked our society. It was a large influence in our agriculture market and heavily resulted in the lessening use of DDT.

- Gabriella Boozer
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Critical Introduction

Hello reader and welcome to our blog, “Environmentalism of the 1960s”! We are a group of freshman College Park Scholars at The University of Maryland, and all highly interested in the environment and the various movements to protect it. The Environmentalist Movement of the 1960s was one of the especially big motions in our history, and of the time and therefore many works were produced pushing the environmentalist agenda. Two of these works, which we discuss more thoroughly in our blog, are the book Silent Spring by Rachel Carson and the song “Big Yellow Taxi” by Joni Mitchell. These two works differ greatly on the basis of presentation, syntax, general message, and more, however both support the same general stance that human’s need to protect and stop inflicting such excessive harm on the environment. Our blog explores how the differences in these works enable each author to form concrete arguments backing the Environmentalist movement. In Joni Mitchell’s song “Big Yellow Taxi” and Rachel Carson’s book Silent Spring, the ideas of the environmentalist movement are pushed onto the audience using strong figurative language in the former and concrete facts in the latter.

In “Big Yellow Taxi” figurative language, specifically imagery, plays an important role in expressing Mitchell’s opinions on the environmentalist movement. Using pleas such as “hey farmer farmer put away that DDT now. Give me spots on my apples but leave me the birds and the bees please” Mitchell creates a visual imagery ‘ultimatum’ for her audience, showing what is being given up for relatively unimportant benefits. Silent Spring appeals to logos and utilizes research-based statistics to instill credibility into the argument presented. The work is flooded with facts which are intertwined with Carson’s opinions on those topics. The major arguments of both works is that a greater public concentration on conservation is needed, and that without this we will surely lose things that can never be replaced. They use stases of action making it clear that unless society changes its ways and evaluates its actions, this planet and all that was once good about it will be lost.

The Environmentalist movement is one that has gained steam throughout the years, yet still has been unable to find truly effective solutions. Finding these solutions has become more difficult as society has grown and industrialization has progressed. A major issue in the 1960s and 70s was the usage of a chemical pesticide, DDT, which is explained further in our blog and the two main works referenced in our blog. Although DDT use is now largely banned, other, debatably worse, problems have presented themselves. We move closer and closer to these issues causing irreversible damage, making it clear just how essential modern environmentalist thought is. For example, air pollution is the world’s number one preventable cause of death, lending credence to the idea that the Environmentalist movement has much further to go before finding true success. With help from activists such as Mitchell and Carson and their works, this movement is able to progress and continue spreading awareness to the importance of protecting the environment.

After reading our blog, you will have gained a better understanding of this movement as a whole, and two influential pieces that supported the movement. We do not have a perfectly ordered approach, as we felt that a more piecemeal approach allows the topic to blend more efficiently and organically, with less of didactic nature. We prove our major arguments by thoroughly examining all the stases and rhetorical appeals from several angles and applying them to both texts with great efficiency and care. We hope you will appreciate the consequences of carelessness in the environment and the true impact mankind has on this one environment we have been given. A feeling that mankind is to blame for many issues should not be a rare feeling, and yet this should also be coupled with hope that we have time to fix it. Have fun reading and learning how together we can all conserve this planet!