Wednesday, September 28, 2016

Kairos in Silent Spring



Kairos in Rachel Carson's Silent Spring

Rachel Carson’s Silent Spring started a revolution. In looking into the rhetorical situation of her book, it becomes increasingly clear that Carson's work began not only the campaign to use fewer pesticides in agriculture, but became one of the sparks of the entire environmentalist movement. The book mostly revolves around the use of DDT. While some had been skeptical of the pesticide, most had accepted it as a useful tool for agriculture. It was seen as a major innovation, meaning the anti DDT rhetoric was essentially nonexistent, save for a few experts whose criticisms went unheard when the chemical was first introduced during World War 2. One can think of Silent Spring in its rhetorical situation as kind of the Nevermind environmental movement, where the ideas may have been nebulous and forming, but this one work sparked a change in the conversation that we still feel to this day. It was a perfect time for her to write the book as the chemical had just reached its peak in terms of use. All the major companies of the day were using DDT, the ever present and ever controversial Monsanto being a key advocate of the pesticide. It had become such a pervasive force in agribusiness that to question it seemed nearly heretical, and yet had she not people may have never taken a stand. Her simple action of exposing the effects of the chemical caused a pivot in the publics perception, making it apparent that to blindly trust innovation has the potential side effect of sacrificing the integrity of the environment. Thanks to Carson, the public began to question and to work to save the planet from humanity's darker tendencies, all from a kairotic moment that seems not to have existed at all. 
Robert Dries






1 comment:

  1. The fact that Monsanto is a key advocate of the pesticide isn't particularly comforting considering that companies track record. I feel as though kairos in this situation is critical, just like the conversation about global warming today depends greatly on the mindset of the general populous. Publishing a work like this depends very heavily on the response that it would receive.

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